Feb 15
19
If you thought retargeting ads were already creepy, be prepared for them to get even creepier. Recode reports that LinkedIn announced new ad products today, including one type of ad unit that can reach LinkedIn users on websites other than LinkedIn.LinkedIn Network Display, the name of the new ad product, lets users buy ads through LinkedIn to be displayed on other sites around the web. With these ads, marketers can target specific groups of LinkedIn users on the network, and then use cookies to continue targeting those same users with ads as they leave the network to browse other sites.
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LinkedIn Introduces Aggressive New Form Of Advertising by @mattsouthern